National Institute for Social Media

How Livestreaming Fits into Your Social Media Strategy

Many brands have built their social media networks in recent years. With organic reach declining, there's another organic way to reach those audiences: Livestreaming. This session will share how to integrate these new techniques into your strategy!

Keepin' it 100: Diversity, Equity and Inclusion in Institution Messaging

Conversations around social justices at the forefront & we need to be clear authentic. Hear from Jamila Walker, University Social Media Manager at Old Dominion University & learn how to share beyond a statement and create a long lasting community.

Strategic Planning

In this assessment based certificate course you will learn about the basics of strategy, how to create your own social media strategy, as well as the benefits of building SMART goals.

Building Your Social Audience

It Takes a Village Everything You Need to Know About Peer-to-Peer Fundraising

Once a niche form of fundraising mostly used in conjunction with an event such as a walk or bike race, peer-to-peer fundraising has taken on new life in recent years. Social media offers a new way to conduct peer to peer fundraising!

Audience Engagement: Behind the Scenes of a Historic Mansion’s Social Media Platform Tactics

This webinar provides a case study on how to use data, human behavior, and a cool place to meet the audience where they are. Examples will showcase how to use your brand strategy and voice to create and share valuable content, engage in effective co